StrategySOS
Built on the Strategic Decision Model

Turn strategic thinking into decisions you can defend

Strategy is a decision about what to change.

StrategySOS gives leadership teams a structured way to see what's shaping their organization, decide what they can actually change, and connect that decision all the way to execution.

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Building and scoring your strategy is free. AI assistance is part of a subscription.

The Strategy Wheel at the Corporate level
The Strategy Wheel at the Business level
The Strategy Wheel for the Marketing Functional Strategy
The Strategy Wheel for the Operational Functional Strategy
The idea
Strategy is an idea that employs the most relevant and effective parameters of change which, when brought into effect, can produce the desired outcome.

Every organization operates inside limitations — conditions and forces that shape what's realistically possible. The ones you can actually influence become Parameters of Change. StrategySOS is built to help you find them, weigh them, and decide which ones your strategy should rest on.

Read the full Strategic Decision Model →
The SDM process

From conditions to a strategy you can defend

Four steps, worked through one level at a time — Corporate, Business, or any Function.

STEP 1
Look through four lenses
Internal Competencies, Market Opportunities, Stakeholder Interests and External Factors, so no important perspective is missed.
STEP 2
Name the conditions that matter
Limitations are the conditions that shape what your organization can realistically do — at the Corporate, Business or Functional level.
STEP 3
Find what you can change
Parameters of Change are the specific things you could do. Each is scored on Impact, Feasibility, Risk and Cost.
STEP 4
Choose, and state your strategy
The Parameters you select form your Strategic Direction, generated as a Strategy Statement you can edit and lock.
The Workbench — Driver weights, a Limitation's diagnostic sliders, its Parameters, and the ranked Strategic Options sidebar
The strategy system

One connected chain, not a document that stands alone

A strategy can be well written and still fail if the organization can't connect it to the work that follows. StrategySOS keeps every level linked to the one above it.

Corporate strategy
Direction, portfolio choices, markets and the major bets the organization is making.
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Business strategy
Competitive positioning, customer value, and where the business chooses to compete.
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Functional strategy
What Marketing, Sales, Product, Finance, Operations and every other function must change to deliver it.
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Functional plans
The work, initiatives and dependencies that turn that change into something people can act on.

Along the way, the Alignment view checks that every Limitation traces up to the level above it, Monitoring Station tracks execution and OKRs, and the Assumption Registry and Risk Register keep watch on what could go wrong.

Intelligence

Don't just generate a strategy. Challenge it.

Put your strategy through an Agentic C-Suite review, compare it against an AI-maintained Strategy Twin, examine the competitive landscape, benchmark it, or stress-test it against alternative scenarios.

AI doesn't replace the strategic decision. It gives the decision more ways to be examined.

Agentic C-Suite — a Product Strategy executive's honest read of the strategy, with a biggest risk and a concrete recommendation
Planning

Every function has a plan, not just a strategy

A Functional Strategy becomes a Functional Plan — Marketing, Brand, Go-to-Market, Operations, Finance, Risk, Technology & Data, Sales, Product, People and more — each with its own structure, and each still connected to the strategy above it.

Planning Station — every Functional Plan a strategy can produce, from Product and Marketing to GTM, Brand and Operations
Leadership

Bring it back to the people who decide

The Executive Dashboard, Strategy Validation and Strategic Coherence bring the whole system into one place. Strategy is ultimately a leadership decision — the tool should make it easier to understand, challenge and communicate.

Executive Dashboard — the Impact x Risk heat map and Risk by Driver breakdown, with a plain-language read on where to look first
Built for teams

Strategy is a team decision, and the tool should be too

Work as a team
Invite colleagues as editors, or as reviewers who can read, comment and propose changes without touching your live strategy.
Keep every version
Save named checkpoints and restore any of them. Your work is also saved automatically as you go.
Share what you decide
Export any page or plan to print or PDF for a board pack or a review meeting.
Your data stays yours
Each organization's work is kept separate from everyone else's.
More on how we protect your data →
Pricing

Start free. Add AI when you want it.

Every paid plan includes the exact same AI features — Strategy Statement drafting, every Plan section, and every Intelligence review. Higher plans give you more AI capacity for deeper, more frequent work.

Cancel anytime — no long-term commitment.Need more than Go All In? Talk to us about Enterprise.Questions about pricing? See the FAQ →
Start with one decision that matters

Create an account, describe your organization, and work through your first strategy in an afternoon.

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