StrategySOS
Articles

Strategy, in practice

Practical thinking on building business strategy, aligning every level of the organization, and turning strategy into plans.

  • Startup Strategy

    How Can a Startup Compete With a Global Brand?

    A startup rarely wins by becoming a smaller version of a global brand. Here is how to find an asymmetry, choose a narrow battlefield and build a position the incumbent can't easily copy.

    Shahzeb Khan ·
  • Business Strategy

    How to Turn Business Strategy Into Functional Plans

    A business strategy doesn't execute itself. Here is how to translate it into functional strategy and then functional plans, so every objective traces back to a real strategic choice.

    Shahzeb Khan ·
  • AI and Strategy

    Should AI Create Your Business Strategy?

    AI can produce a strategy document in seconds. That doesn't mean it should decide what your company cares about. Here is where AI helps strategy, where it doesn't, and a simple model: AI proposes, you decide.

    Shahzeb Khan ·
  • AI and Strategy

    How to Use AI to Stress-Test Your Business Strategy

    The best use of AI in strategy isn't asking what strategy to have. It is asking what you might be missing. Here is a practical way to use AI to challenge assumptions, competitors and scenarios, with the strategist still deciding.

    Shahzeb Khan ·
  • Business Strategy

    How to Evaluate Strategic Options: Impact, Feasibility, Risk and Cost

    Strategic options are easy to generate and hard to choose between. This guide shows how to evaluate them on impact, feasibility, risk and cost, and why a score is evidence, not an instruction.

    Shahzeb Khan ·
  • Startup Strategy

    How to Build a Startup Strategy Without Hiring a Strategy Consultant

    Startups don't have a strategy problem. They have a choice problem. This guide gives founders a ten-step, decision-first way to build a serious strategy in-house, and explains when outside help is worth it.

    Shahzeb Khan ·
  • Strategic Alignment

    How to Align Functional Strategy With Business Strategy

    Alignment doesn't mean every function repeats the business strategy. It means the choices at each level are connected, and that the connection can be seen and challenged. Here is a practical six-step way to achieve it.

    Shahzeb Khan ·
  • Strategic Alignment

    Corporate vs. Business vs. Functional Strategy: What's the Difference?

    Corporate, business and functional strategy are three levels of strategic choice. This article explains what each one decides, how the levels connect, and why not every function needs its own strategy.

    Shahzeb Khan ·
  • Business Strategy

    Strategy Is a Decision About What to Change

    Strategy isn't a plan, a list of goals or a collection of initiatives. It is a decision about what to change. This article explains what that means and how to test whether you have one.

    Shahzeb Khan ·
  • Business Strategy

    How to Build a Business Strategy: A Practical Step-by-Step Framework

    A business strategy is a set of choices, not a document. This guide walks through a practical, decision-first framework for building one, from defining the outcome to planning the work.

    Shahzeb Khan ·
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